From its beginnings in the early 1800s, farming in Ross was good – the land was flat and water plentiful. As a result, in 1826, it became the venue for the first agricultural show in the midlands – in part celebrating Ross’ premier export – wool.
Fast-forward to 1838, and we see a group of progressive landowners establish the now prestigious Campbell Town Show – Tasmania’s only sheep show and the longest continually run show in the British Commonwealth.
The present-day Campbell Town Show is a two-day event featuring a wide and varied program of displays and competitions. A strong focus on commercial competitions and sustainable agriculture and lifestyle sets this event apart.
The Tasmanian Wool Centre has been promoting the properties of wool and showcasing its historical links to the Tasmanian wool industry for over 30 years. Each year, our non-profit retail store features high-quality Australian wool garments during the Campbell Town Show AWI Fashion Parade, setting the stage with bold, eye-catching color stories. The fashion parade has been bridging the gap between farmers and fashion for over two decades.
The Campbell Town Show remains an illustrious occasion that TWC is proud to support, both through continued sponsorship and donation to the valued Exhibition Hall. This year, we look forward to further highlighting the importance of the show by promoting more gorgeous Australian wool garments, using timeless, comfortable pieces to extend your wardrobe. Join us for the AWI Fashion Parade on Saturday, June 1st, 2024, for our edit of AW24 winter fashion.
Men's Winter Fashion 2023 - Courtesy Picture Haus
125th Tasmanian Sheep Show - courtesy Britishpathe.com
'Big Merino Show Champions' - The Weekly Courier, June 17, 1920
AW23 Fashion! Courtesy Picture Haus
